SWAROVSKI

in the Digital Age

"a diamond for everyone"

Team Number: 7

Team Name: 7 DIGITS

Student Names: Ramona Ciulina (19011561), Alexander Bogdan (20045517), Pedro Calisto (21184212)

Module Code: MSIN0051 Business in the Digital Age

Assignment Title: Assignment 1: Digital Transformation Project

Word Count: 3444 words

SWAROVSKI

Founded in 1895 by Daniel Swarovski, a visionary pioneer, the company Swarovski aims to “achieve the brilliance and sparkle of a diamond with craftsmanship and light”, by designing and manufacturing premium quality crystals and then turning them into art pieces, from jewellery to decorations. (Swarovski Sustainability Report, 2019)

Jewellery

Decorations

Watches

Source: Swarovski About Us

Being run by family members for more than five generations, Swarovski continues the tradition and delivers the same passion for innovation and design, creating timeless pieces of jewellery for women around the world. (Swarovski About Us, 2022)