Swarovski's Performance Within The Industry

Founded in 1985, Swarovski has its base headquarters in Switzerland and has made its name on crystal jewellery items, becoming an important part of luxury accessories all over the world (Reference for Business, 2022).

Swarovski had an annual turnover of around 70.7 million pounds for the year 2020 and has managed to gain a net income of 1.54 million pounds in the same year. The company has established its brand around the national market for the jewellery market for mid-level luxury items. It has a liquid ration of under 1 with the exception of 2019. For the year 2020, the company had a liquid ratio of 0.84. Due to the pandemic, the company had to reduce its size as to 748 employees in 2020 as it had 983 in the previous year. On the 10th January 2022, the company received a credit score of 95 with a 0.9% likelihood of failure making the company quite stable and secure despite the pandemic affecting the companies’ financials (Fame, 2022). The companies KPI’s demonstrate how the company easily adapts to its market and maintains financial security.

Key industry trends that affect the organizations are the increased disposable income that drives jewellery, decorations and gift purchases and the growing popularity of digital platforms. (Fortune Business Insights, 2020) Accelerated by the pandemic, these two influencial trends create the ideal opportunity for expansion in the digital space, with consumers willing to spend more time and money online.